George's commercial portfolio includes extensive work in the advertising sector mainly in Nairobi, Kenya where he has worked with internationally acclaimed agencies such as Ogilvy & Mather, and Y&R. He has undertaken a wide-range of commercial projects for multinational companies, National Governments and international bodies including Shell Oil, Old Mutual, British American Insurance, British American Tobacco, UNAIDS, WHO, UNHCR, Clinton Foundation, the UK Government (Committee on Climate Change) and the South African Government with agencies such as SAHRA (South African Heritage and Resources Agency) and SKA (Square Kilometre Array Radio Telescope) amongst others.
He has undertaken a number of fashion editorials working for publications such as True Love, QZ Magazine in Kenya and locally for the now defunct One Small Seed Magazine in SA. Working from a photographic studio in Cape Town CBD He has collaborated extensively with acclaimed South African fashion collections including Kluk & CGDT, Pink Ant and Stiaan Louw and modelling agencies such as Boss, Fusion, Topco International and Ten Artist Management.
He was a Nominee at the 10th (2017) and 11th (2018) Annual International Color Awards in the Fashion Category for an image from a Swinging 60's editorial and another from '50's revival' Beauty Fashion shoot respectively.